404: Guy Raz | How I Built This

Preparation

Preparation is key to conducting a successful interview, as Guy Raz emphasizes the importance of knowing the interviewee's story inside out. He believes that thorough research allows him to ask questions that reveal new insights, even if the interviewee hasn't considered them before 1. This approach is not about uncovering secrets but about connecting different aspects of the interviewee's work. Jordan Harbinger agrees, noting that extensive preparation can sometimes feel excessive, but it's essential to avoid "killing" an interview due to lack of depth 1.

If you really want to get a good interview from somebody, you need to honor their story. You need to honor them if they're coming to talk to you.

--- Guy Raz

Guy's method involves immersing himself in the interviewee's world, allowing him to react genuinely to their stories and maintain authenticity 2.

   

Intimidation

Overcoming intimidation is crucial for interviewers, especially when engaging with notable guests. Guy Raz shares that he no longer feels intimidated, attributing this to becoming more comfortable in his own skin over time 3. He approaches interviews with a spirit of generosity, which helps maintain an honest dynamic. Jordan Harbinger adds that trying to befriend guests during interviews can detract from the audience's experience, as it might lead to softball questions 3.

I want people to come on the show in a spirit of generosity and I'm coming to the interview in a spirit of generosity.

--- Guy Raz

Guy's career motivation stems from a desire to foster empathy through storytelling, aiming to bridge cultural divides by sharing diverse perspectives 4.