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Published Aug 17, 2018

83: Why Different Is Superior to Better | Feedback Friday

Jordan Harbinger and Chris Lochhead delve into entrepreneurship by discussing the superiority of being different over better, share insights on self-publishing versus traditional publishing, and offer practical advice for navigating toxic work environments and career transitions, helping listeners make informed decisions in their personal and professional lives.
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  • Self-Publishing

    and discuss the challenges and benefits of self-publishing versus traditional publishing. Jordan shares a listener's experience with self-publishing, highlighting the difficulties in marketing and distribution. Chris emphasizes that even with a traditional publisher, authors are responsible for their own marketing efforts 1. He also notes that self-publishing can be lucrative, citing an author who transitioned to traditional publishing only after securing a significant advance 2.

    The cool kids today care about what really matters, which is are people buying your book?

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    Jordan and Chris agree that while traditional publishing offers prestige, self-publishing provides more control and direct sales metrics.

       

    Traditional Publishing

    Chris explains the role of literary agents in securing publishing deals across different countries, using his own experience with Harper Collins as an example. He highlights that agents are crucial for international distribution but reiterates that marketing remains the author's responsibility 3. Jordan and Chris also discuss the importance of niche marketing, stressing that specialization can make an author more appealing to specific audiences 4.

    The agent gets the deals and the publisher essentially helps you produce a quality book and they do do distribution, so they make sure you're in the right places.

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    They conclude that while traditional publishing has its advantages, it requires significant effort and strategic planning from the author.

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