628: Amanda Montell | Cultish: The Language of Fanaticism

Influencers

Amanda Montell explores how spiritual influencers employ cult-like tactics to captivate and control their followers. She highlights the misuse of scientific language by these influencers, who often redefine terms like "research" to fit their narratives, leading followers down paths of confirmation bias rather than genuine inquiry 1. Jordan Harbinger adds that influencers like Teal Swan exploit mental health struggles by blending scientific and spiritual language to create an illusion of higher knowledge 2. This manipulation is particularly dangerous when influencers offer unqualified medical advice, as Montell notes, "They're selling you your soul back to you" 3.

   

Secular Cults

Secular cults are rising, facilitated by the internet's ability to connect like-minded individuals. Jordan Harbinger explains how groups like QAnon use changing language to evade moderation and create insular communities 4. Amanda Montell discusses how modern spirituality is becoming more "remixed," with individuals crafting personalized belief systems from various traditions, which can be both liberating and risky 5. This trend reflects a broader shift away from traditional religions towards more individualized spiritual practices.

   

Online Manipulation

The internet and social media have transformed how cult-like behavior spreads, making it easier for manipulative groups to thrive. Amanda Montell notes that the pandemic has intensified these dynamics, as physical gatherings are replaced by digital interactions 6. This shift allows influencers to manipulate algorithms rather than individuals directly, broadening their reach and impact. Jordan Harbinger emphasizes the importance of understanding these tactics to protect oneself from undue influence in the digital age.