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Published Oct 4, 2018

103: Coss Marte | Staying Out of Prison with Muscle and Conviction

Coss Marte shares his powerful journey from leading a drug empire to founding ConBody, a fitness business that transforms lives by hiring formerly incarcerated individuals, challenging societal perceptions, and highlighting the potential for rehabilitation through fitness and second chances.
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  • Early Choices

    Coss Marte's journey into the world of drugs began at a young age, driven by a desire for more than his impoverished upbringing could offer. At 13, he started selling drugs on the streets of New York City, working for a dealer named Junebug. This early exposure to the drug trade was fueled by a sense of frustration and a need to escape poverty 1. Despite the dangers and hardships, including being robbed and tied up, Coss felt trapped by his environment and saw the drug trade as his only opportunity 2.

    I felt like I was a victim and a product of my environment. I was brought up in this world and this is the opportunities that I have in front of me and I want to take full advantage of them.

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    His story highlights the complex interplay between personal choice and environmental influence.

       

    Business Takeover

    Coss Marte's entrepreneurial spirit led him to transform his corner drug dealing into a sophisticated operation. By the age of 16, he had taken over his mentor's corner and revolutionized the way drugs were sold, creating a delivery service that mimicked legitimate businesses 3. He employed a network of drivers and dispatchers, using business cards and a professional appearance to avoid detection 4. However, his success was short-lived as internal betrayal and law enforcement's intervention led to his downfall 5.

    I started wearing a suit, my friends that were smoking weed with me on the corner. They became my, basically my drivers and my delivery messengers.

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    This innovative yet illegal enterprise eventually caught the attention of federal agents, leading to his arrest.

       

    Arrest & Revelation

    Coss Marte's arrest marked a turning point, forcing him to confront the consequences of his actions. Despite having no direct evidence against him, a conspiracy charge and a betrayal from within his ranks led to his capture 6. During his time in solitary confinement, Coss experienced a profound personal revelation, spurred by a letter from his sister encouraging him to find solace in faith 7.

    I took that letter and I was like, I don't need religion. I need a lawyer. I was just going crazy.

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    This period of introspection and struggle in confinement became a catalyst for change, setting the stage for his eventual transformation.

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