193: Mimi Ikonn | What the Life of an Influencer Is Really Like

Beginnings

Mimi Ikonn's entrepreneurial journey began with a leap of faith, leaving behind a stable banking job in Canada. She and her husband, Alex, shared a vision of freedom and self-employment, which led them to start their own business despite financial instability 1. Mimi recalls their early days, filled with uncertainty but driven by a strong belief in their dreams 2. She emphasizes the importance of self-belief, stating, "I really believe that's what sets people apart. The people who do it and become successful and the people who never try or fail and then stop trying is that they stopped believing that it's possible" 1.

   

Growth Strategy

Building Luxy Hair was a meticulous process for Mimi and Alex, characterized by consistent effort and authenticity. They focused on creating engaging content and maintaining quality, which eventually led to viral success 3. Mimi stresses the importance of staying true to oneself, even when external pressures suggest otherwise. She reflects, "For me, the most important thing as a creator is to stay true to myself" 4. This approach not only helped them grow their business but also ensured that their work remained fulfilling and aligned with their values.

   

Risk Taking

Taking risks was an integral part of Mimi's business journey, with decisions often driven by intuition and trust. Despite the potential for significant loss, such as wiring $30,000 to an unknown supplier in China, Mimi's confidence in their vision prevailed 5. She believes that luck is a combination of preparation and opportunity, stating, "Luck is when preparation meets opportunity" 6. This mindset, coupled with hard work and resilience, allowed them to navigate the uncertainties of entrepreneurship successfully.