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Published May 2, 2019

193: Mimi Ikonn | What the Life of an Influencer Is Really Like

Mimi Ikonn, renowned entrepreneur and influencer, explores the balance of authenticity and relatability in social media, shares her journey from banking to founding Luxy Hair, and reveals personal battles with depression that underscored the need for inner alignment and genuine connections.
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  • Depression

    Mimi Ikonn shares her battle with depression, which emerged despite achieving financial success. She describes how an identity crisis led to social anxiety and a feeling of being misaligned with her true self 1. Mimi emphasizes the importance of finding purpose beyond material success, stating that depression often signals a need for realignment 2.

    At the end of the day, it's not about the money. It's not about success. This is why you're here. It's to really also teach through your challenging experiences.

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    Her journey involved significant inner work, including meditation, to overcome these challenges and maintain authenticity.

       

    Inner Work

    Mimi Ikonn's pursuit of inner work was crucial in overcoming her struggles and achieving personal freedom. Reflecting on her high school experiences, she highlights the importance of staying true to oneself despite external pressures 3. Mimi and her husband, Alex, focused on providing value and achieving freedom rather than chasing numbers or fame 4.

    The goal was just to make enough not to have to go back to corporate work and have the freedom to travel.

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    This mindset allowed them to build a successful business while maintaining their core values and personal well-being.

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