36: David Burkus | How to Become a Networking Superconnector

Superconnectors

Superconnectors are individuals with an extraordinary number of connections, often serving as hubs within their networks. David Burkus explains that these individuals are not necessarily more outgoing or organized, but they have reached a critical mass where networking becomes effortless. This phenomenon, known as preferential attachment, means that new connections naturally gravitate towards them 1. Jordan Harbinger shares his experience, noting that his extensive network developed over years of consistent effort, not through innate skill 2.

It's not because they're specifically outgoing or especially organized in what they're doing, it's just that maybe they've been a little bit deliberate about this process for a year or two years or three years.

--- David Burkus

This deliberate approach to networking, focusing on the network as a whole rather than personal gain, is key to becoming a superconnector.

   

Influence Strategies

Superconnectors leverage their unique positions to bridge gaps, or structural holes, within networks, thus unlocking value for themselves and others. David Burkus highlights the importance of connecting disparate groups, as demonstrated by Jane McGonigal, who merged the gaming and medical communities to create therapeutic games 3. This ability to fill structural holes enhances a network's diversity and innovation.

The people that unlock the most value for everybody, including the most value for themselves, are the people that find a way to tie those two communities together.

--- David Burkus

By treating professional contacts as friends and focusing on genuine connections, individuals can significantly enhance their networking capabilities 4.