206: How to Disappear from an Unstoppable Stalker | Feedback Friday

Business Basics

Starting a product-based business requires strategic planning and prioritization. Jordan Harbinger advises focusing on essential steps like setting up a separate bank account for business transactions, which simplifies financial management. He suggests delaying the formation of an LLC until the business begins generating revenue, as initial incorporation costs can be unnecessary 1. Jason DeFillippo emphasizes the importance of having control over your online presence, recommending HostGator for creating a personal website rather than relying solely on social media platforms 2.

   

Sales Priority

In the early stages of a business, mastering sales is more crucial than marketing. Jordan stresses the importance of developing a strong sales skill set, as the ability to sell is often more vital than the product itself 1. He advises against investing in marketing efforts like social media ads or e-commerce setups until the product is ready and proven to sell. Jordan highlights that creating a prototype and learning to sell it should be the primary focus, as everything else is a distraction until these are achieved.

Sales, not marketing, selling in general, getting people behind you and then create that prototype. Everything else is a freaking distraction until this is done and ready.

--- Jordan Harbinger