Jordan Harbinger avatar

Dexa/Jordan Harbinger

Learn more
Published Jul 12, 2018

67: Allen Gannett | You Don't Have to Be a Genius to Be Creative

Allen Gannett shatters the myth of innate creativity with evidence that it is a skill, not a gift, that can be cultivated through deliberate practice, informed consumption, and vibrant networking. Discover how innovative environments and diverse communities can bolster creativity, making creative genius accessible to anyone willing to learn and connect.
Episode Highlights
The Jordan Harbinger Show logo

Topics covered

Popular Clips

Questions from this episode

Episode Highlights

  • Learnable Skill

    Creativity is often seen as an innate gift, but argues that it's a skill anyone can develop. He highlights studies showing that creativity is not linked to IQ, and that most people have the potential to be creative geniuses 1. Gannett challenges the myth of the "creative genius" by revealing how stories like that of Mozart were fabricated to sell magazines, perpetuating the idea that creativity is exclusive 2.

    We've been embellishing creativity for years because I think it's what sells.

    ---

    This misconception discourages many from pursuing creative endeavors, believing they lack the "gift."

       

    Misconceptions

    The notion of the "creative genius" is often romanticized, but explains that creativity is a process that can be nurtured through deliberate practice. He debunks the 10,000-hour rule, emphasizing that it's not just about time spent but the quality of practice that matters 2. Gannett also explores the science behind "aha moments," describing them as basic cognitive functions where the right hemisphere of the brain processes insights subconsciously until they surface 3.

    If you do the right type of practice, you will get better at something.

    ---

    This understanding shifts the focus from innate talent to the potential for growth through structured effort.

       

    Scientific Insights

    Scientific studies support the idea that creativity is a learnable skill, with citing research on brain adaptability and the role of deliberate practice. He notes that creativity involves balancing familiarity with novelty, a concept embraced by successful creatives who iterate and gather feedback to refine their work 4. Gannett's interviews with creative greats reveal that they spend significant time consuming content relevant to their fields, preparing themselves for creative breakthroughs 3.

    These great creatives spend on average about three to four hours a day consuming content relevant to their niche.

    ---

    This preparation is key to fostering an environment where creativity can thrive.

Related Episodes