Fair Deal Dynamics
Todd emphasizes the importance of fairness in negotiations, questioning why one party would expect the other to accept a deal they themselves wouldn't take. He advocates for back-end deals, where compensation is tied to the success of the project, highlighting the common reluctance to share significant profits. Ultimately, he calls for a collaborative approach where both parties can benefit equitably.In this clip
From this podcast
The Jordan Harbinger Show
Todd McFarlane | Reinventing Spider-Man and Spawning an Empire
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