Undercover in North Korea

A Danish chef shares his harrowing experience working undercover in North Korea, where he navigated a world of intense surveillance and propaganda to expose the regime's illicit arms trade. He reveals the delicate balance of being 95% himself while acting as a mole, highlighting the importance of networking without raising suspicion. Additionally, the conversation touches on the concept of "clustomers," illustrating the pitfalls of generic marketing and the need for personalized strategies.