Jaw Surgery Trends

Hollywood's influence on beauty standards has led to a surge in jawline surgeries, particularly in South Korea, where women seek narrower, more feminine jawlines. The rise of social media has transformed once-secret procedures into bragging rights, with medical tourism booming—nearly half a million foreigners traveled to Korea for cosmetic enhancements by 2019. Interestingly, the Korean government even provides certificates to help patients navigate identity verification post-surgery.