Free DVD Rentals
Mitch explains how they came up with the idea of giving away free DVD rentals with DVD players and how it became an effective marketing strategy for both the manufacturers and retailers.In this clip
From this podcast
The Jordan Harbinger Show
787: Mitch Lowe | Lessons in Disruption Part Two
Related Questions
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How did Netflix turn things around in the episode 787: Mitch Lowe | Lessons in Disruption Part Two and the clip Free DVD Rentals?
How did Netflix turn things around in the episode 787: Mitch Lowe | Lessons in Disruption Part Two and the clip Revolutionizing DVD Rental?