Netflix's Early Ideas

Mitch Lowe, co-founder of Netflix, shares the early ideas that the company had, including putting kiosks called Netflix Express all over the place and preprinting the return part of the envelope with the name and address of the person who's got it in their queue after you. However, these ideas failed, and the company ultimately decided to build many warehouses all over the country to get most of the country in a one-day ship.