DVD Rental Legal Loophole
Mitch explains how his company legally rented DVDs by taking advantage of the first sale doctrine, which allows buyers to do whatever they want with a product they purchased at a retailer or wholesale price. This legal loophole allowed them to buy DVDs from major retailers and rent them out, without having to worry about the movie industry's attempts to shut them down.In this clip
From this podcast
The Jordan Harbinger Show
787: Mitch Lowe | Lessons in Disruption Part Two
Related Questions
Why were distribution rights important in the episode 787: Mitch Lowe | Lessons in Disruption Part Two and the clip DVD Rental Legal Loophole?
What role did distribution play in the success of a specific product or industry as discussed in the episode 787: Mitch Lowe | Lessons in Disruption Part Two and the clip DVD Rental Legal Loophole?