Netflix's Name Evolution
Mitch Lowe, co-founder of Netflix, shares the story of how the company got its name and the challenges they faced with mailing DVDs. The team brainstormed hundreds of names before settling on Netflix, which came from a combination of "net" and "flicks". They also had to figure out how to mail DVDs without them breaking, which involved a lot of experimentation and convincing studios to change their DVD artwork.In this clip
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The Jordan Harbinger Show
786: Mitch Lowe | Lessons in Disruption Part One
Related Questions
What challenges did Netflix face related to solving DVD mailing problems as discussed in the episode 787: Mitch Lowe | Lessons in Disruption Part Two and the clip Netflix's First Exclusive Content?
What challenges did Netflix face as discussed in the episode 787: Mitch Lowe | Lessons in Disruption Part Two and the clip Netflix's First Exclusive Content regarding solving DVD mailing problems?
What challenges did Netflix face as discussed in the episode 787: Mitch Lowe | Lessons in Disruption Part Two and the clip The Birth of Netflix regarding solving DVD mailing problems?