Clean Energy Signals
Jonah Berger discusses how clean energy has become a political identity signal, rather than just an issue. Republicans should like clean energy because it reduces reliance on foreign oil and focuses on smaller government, but many don't support it because it's associated with Al Gore. Similarly, supporting a political candidate is not just about policies, but also about the identity signals they have.In this clip
From this podcast
The Jordan Harbinger Show
774: Jonah Berger | The Hidden Forces that Shape Behavior
Related Questions
How do the concepts from the episode 774: Jonah Berger | The Hidden Forces that Shape Behavior and the clip Clean Energy Signals affect our politics?
What influences voter behavior as discussed in the episode 774: Jonah Berger | The Hidden Forces that Shape Behavior and the clip Clean Energy Signals from episode 414: Jonah Berger | How to Change Anyone's Mind?
What influences voter behavior as discussed in the episode 774: Jonah Berger | The Hidden Forces that Shape Behavior and the clip Clean Energy Signals?