Being Optimal and Distinct
Jonah Berger explains how being optimally distinct can help companies and individuals pitch their ideas. By balancing similarity and difference, one can evoke a warm glow of familiarity while still feeling novel and new. This strategy has been applied in various industries, including technology products, where companies often cloak a new product in a similar shell to make it look more familiar.In this clip
From this podcast
The Jordan Harbinger Show
774: Jonah Berger | The Hidden Forces that Shape Behavior
Related Questions
How do you market a product that is radically different from existing products in the episode 774: Jonah Berger | The Hidden Forces that Shape Behavior and the clip Being Optimal and Distinct?
How important is it to be different in the episode 774: Jonah Berger | The Hidden Forces that Shape Behavior and in the clip Being Optimal and Distinct?