Being Optimal and Distinct
Jonah Berger explains how being optimally distinct can help companies and individuals pitch their ideas. By balancing similarity and difference, one can evoke a warm glow of familiarity while still feeling novel and new. This strategy has been applied in various industries, including technology products, where companies often cloak a new product in a similar shell to make it look more familiar.In this clip
From this podcast
The Jordan Harbinger Show
774: Jonah Berger | The Hidden Forces that Shape Behavior
Related Questions
How important is it to be different in the episode How the Rich Get Rich & Subtle Things that Dramatically Influence Your Behavior and the clip Optimal Distinction from episode 414: Jonah Berger | How to Change Anyone's Mind and the clip Balancing Novelty and Familiarity?
How important is it to be different in the episode 414: Jonah Berger | How to Change Anyone's Mind and the clip Balancing Novelty and Familiarity?