The Power of Reciprocation and Social Proof
Brian shares how giving something of value first can create a sense of indebtedness and lead to reciprocation. He also discusses the influence of social proof and how it can lead people to follow the crowd, even if they don't know who the crowd is.In this clip
From this podcast

The Jordan Harbinger Show
722: Brian Brushwood | Scam Your Way into Anything
Related Questions
What are the key principles in Robert Cialdini's book 'Influence' as discussed in the episode 722: Brian Brushwood | Scam Your Way into Anything and the clip Fixed Action Patterns?
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