Trade Show Entrepreneurship
Aaron stumbled into the trade show industry by being a disgruntled customer and discovering a simple business model. He started his own trade show across the street from a big one and charged his friends a fraction of the price. He turned a little profit and discovered the high margins of the trade show industry, leading him to shift his energy towards it and eventually become the biggest thing in the world in that category.In this clip
From this podcast

The Jordan Harbinger Show
605: Aaron Levant | NTWRK Shopping with Culture's Creators
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