Starting with Rubbish
Greg emphasizes that it's important to start with rubbish and iterate until it becomes exceptional. Jordan and Greg discuss the industrial culture's obsession with hard work and burnout, and how it goes against the effortless process of starting with rubbish.In this clip
From this podcast

The Jordan Harbinger Show
534: Greg McKeown | How to Make What Matters Effortless
Related Questions
Why does overworking produce burnout, as discussed in episode 534: Greg McKeown | How to Make What Matters Effortless and the clip Starting with Rubbish?
What can we learn from Jordan Harbinger's unique insights in episode 534: Greg McKeown | How to Make What Matters Effortless and the clip Starting with Rubbish?