Trigger Features
Robert and Jordan discuss how certain trigger features can efficiently activate fixed action patterns in decision-making, such as the single shade of red on a robin's breast that signals aggression. Our brains use shortcuts to quickly assess whether something is a threat, but this can also be exploited by marketers and manipulators.In this clip
From this podcast

The Jordan Harbinger Show
507: Robert Cialdini | A New Look at the Science of Influence
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