Social Proof's Power
Robert shares how social proof can be misinterpreted and how it can lead to people doing the wrong thing. He explains how a sign at the petrified forest in Arizona tripled theft and how mispurposed social proof can lead to people piling in to the evidence of what those around them like them are doing.In this clip
From this podcast

The Jordan Harbinger Show
507: Robert Cialdini | A New Look at the Science of Influence
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