Placebo Effects
Erik explains the difference between unconscious and conscious placebos, and how storytelling can lead to a conscious placebo effect. He also discusses how people can't control some placebos and how everyone is gullible to some extent.In this clip
From this podcast

The Jordan Harbinger Show
461: Erik Vance | The Curious Science of the Suggestible You
Related Questions
Can the unconscious processes due to conditioning in the placebo effect still be seen as part of the placebo effect in the episode 461: Erik Vance | The Curious Science of the Suggestible You and the clip Placebo Effects?
How can a placebo have an effect on somebody even if it's a placebo, as discussed in the episode 461: Erik Vance | The Curious Science of the Suggestible You and the clip Placebo Effects?
How do conscious processes occur in placebo effects exactly?