Placebo Effect
Erik and Jordan discuss how the brain responds well to higher prices and how the same can be said of food enjoyment, like wines. They also talk about how people can make placebos work better by making them expensive.In this clip
From this podcast

The Jordan Harbinger Show
461: Erik Vance | The Curious Science of the Suggestible You
Related Questions
How does the brain respond to placebos as discussed in the episode 461: Erik Vance | The Curious Science of the Suggestible You and the clip The Power of Placebos?
How can a placebo have an effect on somebody even if it's a placebo, as discussed in episode 461: Erik Vance | The Curious Science of the Suggestible You and the clip Placebo Expectations?
How can a placebo have an effect on somebody even if it's a placebo, as discussed in the episode 461: Erik Vance | The Curious Science of the Suggestible You and the clip Placebo Expectations?