Overcoming Obstacles
Jonah discusses the importance of identifying and removing barriers that prevent behavior change, emphasizing that pushing too hard can lead to resistance. He shares the bizarre case of Tide PODs, illustrating how a well-intentioned product can lead to unexpected consequences when public health messaging fails. The conversation highlights the need for innovative strategies in communication to effectively influence behavior.In this clip
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The Jordan Harbinger Show
414: Jonah Berger | How to Change Anyone's Mind
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