Highlighting the Gap
A powerful campaign demonstrates how highlighting the gap between attitudes and actions can drive behavior change. By using an innocent child to confront smokers, it reveals the cognitive dissonance they experience when their actions contradict their values. This approach encourages individuals to reflect on their choices and consider how their behaviors align with their beliefs about health and well-being.In this clip
From this podcast
The Jordan Harbinger Show
414: Jonah Berger | How to Change Anyone's Mind
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