The Fracture of Advertising
Seth discusses how the long tail has fractured the advertising industry and made it possible to sell specific products to niche markets. He explains how the rise of online shopping and 3D printing has made it easier to create and sell obscure products, leading to a shift in advertising strategies.In this clip
From this podcast
The Jordan Harbinger Show
234: Seth Godin | Shining in the Light of One-Star Reviews
Related Questions
What is "The Long Tail" as discussed in the episode 234: Seth Godin | Shining in the Light of One-Star Reviews and the clip The Fracture of Advertising?
What is "The Long Tail" as discussed in the episode 234: Seth Godin | Shining in the Light of One-Star Reviews and the clip The Fracture of Advertising?
What is "The Long Tail" as mentioned in the episode 234: Seth Godin | Shining in the Light of One-Star Reviews and the clip The Fracture of Advertising?