Perception Limits
Beau explains how our brains inherit biases and assumptions from our culture and ancestors, which can be useful to generate behavior given a stimulus that is inherently meaningless. However, these biases and assumptions can also constrain our behavior and limit our perception. Jordan and Beau discuss the importance of being honest and predictable, yet predictably unpredictable to have a combination of certainty and a comfortable form of uncertainty.In this clip
From this podcast

The Jordan Harbinger Show
177: Beau Lotto | Why You See Differently When You Deviate
Related Questions
What are the psychological effects of uncertainty as discussed in the episode 177: Beau Lotto | Why You See Differently When You Deviate and the clip Perception and Empowerment?
Is it right or wrong to make assumptions about people?
Is it right or wrong to make assumptions about people's thoughts and conclude what they will say?