Identity and Beliefs
James Clear explains that starting with the identity and building habits to reinforce it is more effective than focusing on results and letting the identity come naturally. He emphasizes that beliefs play a significant role in behavior and that it's easier to take actions that are in alignment with one's identity than to do something that conflicts with it.In this clip
From this podcast

The Jordan Harbinger Show
108: James Clear | Forming Atomic Habits for Astronomic Results
Related Questions
What is the role of identity in "Atomic Habits" by James Clear?
What does James Clear say about goals and how they relate to habits in the episode 108: James Clear | Forming Atomic Habits for Astronomic Results and the clip Identity and Beliefs?
What is the role of identity in "Atomic Habits" by James Clear, as discussed in the episode These DAILY HABITS Will Prime Your Brain To Get ANYTHING YOU WANT and the clip Identity Over Outcomes?