Social Costs
Alex Kouts explains how social costs affect our willingness to negotiate and gives examples of how car salesmen and funeral directors use emotional context to their advantage.In this clip
From this podcast

The Jordan Harbinger Show
70: Alex Kouts | The Secrets You Don't Know About Negotiation Part One
Related Questions
What would Jordan Harbinger say about negotiating a salary increase in episode 76: Alex Kouts | The Secrets You Don't Know About Negotiation Part Three and the clip Emotional Control?
What would Jordan Harbinger say about negotiating a salary increase in the episode 76: Alex Kouts | The Secrets You Don't Know About Negotiation Part Three and the clip Emotional Control?