Nonverbal Branding
Vanessa explains how every person has a nonverbal brand and how adding ornaments to it adds different variables for someone to decode. She also talks about how every variable added is just adding dimensions to the messages being sent across.In this clip
From this podcast

The Jordan Harbinger Show
82: Vanessa Van Edwards | Pumping up the Volume of Nonverbal Communication
Related Questions
How important is body language in conversation as discussed in episode 82: Vanessa Van Edwards | Pumping up the Volume of Nonverbal Communication and the clip Nonverbal Ornaments?
How does fashion signal social status?
Does cleavage have the same effect as a statement necklace in terms of nonverbal brand perception?