Captivating Rewards
Sean explains that not all rewards are created equal when it comes to motivation. In order to keep people engaged and motivated, rewards must be captivating and as powerful as the reward of food for a hungry animal. This is particularly important when building technologies and programs to encourage certain behaviors.In this clip
From this podcast

The Jordan Harbinger Show
64: Sean Young | Changing Your Life for Good with SCIENCE
Related Questions
How do rewards influence habit formation as discussed in the episode 64: Sean Young | Changing Your Life for Good with SCIENCE and the clip Captivating Rewards?
How do rewards influence habit formation in the episode 64: Sean Young | Changing Your Life for Good with SCIENCE and the clip Captivating Rewards?