Building Engaging Products
Nir explains how his book, Hooked, is about building products that people want to use and how the model for building engaging products came from the best in the business, the social media companies. He also highlights how the vast majority of companies are struggling with getting people to use their products rather than addicting them.In this clip
From this podcast
The Jordan Harbinger Show
48: Nir Eyal | How to Manage Distraction in a Digital Age
Related Questions
What is the intention of social media developers: to make people addicted to their apps or to simply hook them, as discussed in the episode 250: Nir Eyal | Control Your Attention and Choose Your Life and the clip Bible App and Hijacked Brains?
Do social media developers make their apps and games addictive to hook people but not to addict them to the app or game, as discussed in the episode Nir Eyal: How to be indistractable?
What is the intention of social media developers: to make people addicted to their apps or to simply hook them, as discussed in the episode 250: Nir Eyal | Control Your Attention and Choose Your Life and the clip Bible App and Hijacked Brains?