Fear as Persuasion
Tali explains that fear works better as persuasion when we want to cause inaction and when the person you're influencing or trying to influence is already anxious, worried, or stressed. People become hypervigilant to negative information under stress, and messages of fear can have more of an effect during those times.In this clip
From this podcast

The Jordan Harbinger Show
16: Tali Sharot | Unpacking the Science of the Influential Mind
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