Persuasion through Agreement
Tali Sharot discusses how agreement can be used as a tool for persuasion. When two people agree on a topic, their brains show activity that suggests they are including information from the agreeing partner, resulting in increased confidence. Conversely, when two people disagree, the brain shuts down and doesn't encode information from the disagreeing partner. Sharot suggests that starting with something in common can be a more effective approach to changing beliefs or opinions. She cites a study at UCLA where parents who didn't want to vaccinate their kids were convinced to do so by focusing on a common goal rather than disagreement.In this clip
From this podcast
The Jordan Harbinger Show
16: Tali Sharot | Unpacking the Science of the Influential Mind
Related Questions
How can biases affect decision-making as discussed in the episode 16: Tali Sharot | Unpacking the Science of the Influential Mind and the clip Countering Social Influence?
Can changing beliefs lead to success in the context of the episode 16: Tali Sharot | Unpacking the Science of the Influential Mind and the clip Beliefs and Evidence?
How can we learn from biases as discussed in the episode No.1 Neuroscientist: Age 30 to 50 Will Be Your Unhappiest, Here's How To FIX IT! - Dr. Tali Sharot and the clip The Power of Agreement in relation to the episode 16: Tali Sharot | Unpacking the Science of the Influential Mind and the clip Countering Social Influence?