Published Apr 24, 2018

33: Will Storr | Avoiding Self-Obsession in the Age of the Selfie

Will Storr delves into the pervasive effects of neoliberalism on self-obsession and societal norms in the Age of the Selfie, uncovering how economic and cultural trends, alongside social media, impact self-perception, mental health, and the flawed narrative of self-esteem culture.
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  • Economic Impact

    Neoliberal economic policies have profoundly influenced global societies, shaping individual and collective behaviors. highlights how these policies have created intense competition, altering lifestyles and expectations. He notes that while neoliberalism has lifted millions out of poverty, it has also intensified the pressure to succeed, leading to a culture of self-obsession 1. This shift is evident in the way people perceive themselves and others, often prioritizing individual achievements over collective efforts 2.

    Neoliberalism has lifted millions of people out of poverty in the developing world.

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    The cultural differences in how societies view leadership and success further illustrate the impact of these economic policies.

       

    Social Expectations

    Neoliberal ideas have reshaped social expectations, influencing how individuals perceive themselves and their roles in society. and discuss the concept of the neoliberal self, where individuals are encouraged to view life as a competitive game 3. This mindset fosters a culture of self-branding and perfectionism, where people feel compelled to stand out and succeed at any cost 4.

    You've got to push yourself forward. There's no union to help you out, really.

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    The pressure to maintain a perfect image often leads to unrealistic self-expectations and a distorted sense of identity.

       

    Individualism's Downside

    The emphasis on individualism within neoliberal frameworks has a darker side, often leading to self-blame and mental health issues. explains that while individualism has driven progress, it also fosters a culture where failure is internalized, leading to anxiety and depression 5. This perfectionistic thinking sets unattainably high standards, causing many to feel like failures when they cannot meet these expectations.

    We are constantly being triggered into feeling like a failure.

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    The rise in mental health issues, such as suicidal ideation and body dysmorphia, is linked to these societal pressures, highlighting the need for a more balanced approach to success and self-worth.

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