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Published Dec 28, 2021

605: Aaron Levant | NTWRK Shopping with Culture's Creators

Aaron Levant, founder and CEO of NTWRK, details his transformative journey from graffiti artist to influential streetwear entrepreneur, sharing insights into overcoming dyslexia, pioneering ComplexCon, and using innovative business strategies to build trailblazing platforms.
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Episode Highlights

  • Calculated Risks

    Aaron Levant's journey is marked by calculated risks that often defy conventional wisdom. He shares how sometimes bypassing the usual checks and balances is necessary to make things happen, even if it means risking his job 1. Aaron emphasizes the importance of knowing when to reinvest and take bold steps, like with ComplexCon, where he decided to take a significant risk for a potentially huge payoff 2.

    You need to just make sh*t happen, and sometimes going through the system is not the right way to do it.

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    These decisions, while risky, have often led to substantial success in his ventures.

       

    Unconventional Investments

    Aaron's investment strategies are unconventional, often driven by gut feelings rather than detailed analysis. He recounts how his passion for hot sauce led him to invest in Truff, a now highly successful hot sauce company, despite the founders' lack of experience 3. Aaron acknowledges the high risk of his approach but believes that ignorance can sometimes lead to rich outcomes.

    Ignorance is rich. If I try to go back and do a trade show company, I know way too much about it now.

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    His willingness to take chances on seemingly improbable ventures has resulted in both significant gains and losses.

       

    Revolutionizing Shopping

    Aaron Levant's latest venture, NTWRK, aims to revolutionize the shopping experience by creating a platform akin to QVC for the YouTube generation. He explains that building a new platform, rather than relying on existing ones like Instagram or TikTok, allows for greater control and direct customer relationships 4. This approach, while more challenging, offers the potential for significant rewards.

    We're making our own thing and it's more expensive, more time-consuming, but if we do it, we can be a billion-dollar company.

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    Aaron's vision is to disrupt the retail and entertainment industries by providing a unique, mobile-first live streaming shopping experience.

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